Amazon PPC Management Services
Sponsored Products, Brands and Display managed as one budget against a target ACOS and a contribution-margin floor you set with us in week one. Bids, placements and search terms are worked weekly by the specialist who owns your account, and every change is logged against the number it was meant to move.
Why your ad account needs a Specialist
Amazon advertising is not a media-buying job. Placement performance, organic rank and inventory move together, so a bid decision made without the catalogue in front of you costs more than it saves.
We work the account against contribution margin, not spend. That means fewer campaigns, tighter search-term control, and creative refreshed when a placement stalls rather than bid up.
What you receive
Comprehensive PPC Management
Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.
Account audit
A full read of structure, search terms and wasted spend before anything is touched.
Campaign restructure
Fewer, cleaner campaigns built around intent instead of inherited sprawl.
Bid and placement work
Weekly bid, placement and dayparting adjustments against your target ACOS.
Search-term harvesting
Converting terms promoted to exact, wasteful terms negated, every week.
Budget pacing
Spend allocated across catalogue, seasonality and launches rather than spread flat.
Creative refresh
New images and video from the studio when a placement stalls, not a higher bid.
Margin reporting
Results read against a contribution-margin floor agreed in week one.
Monthly strategy call
A call and a written note on what moved, what did not, and what happens next.
Cadence
Reporting is a live dashboard plus a written monthly read of what changed and why.
Common Questions
Do you charge a percentage of ad spend?
No. A flat monthly retainer set by catalogue size and creative volume, so our incentive is not to spend more.
How long before we see movement?
Structure and waste come out in the first month. ACOS and rank movement usually read in the second and third.
Who has access to the account?
Your account lead and one specialist, under your own user permissions. You keep ownership of everything.
How we run it
Audit
Structure, search terms and wasted spend read in the first week.
Rebuild
Campaigns restructured around intent, with targets agreed before launch.
Optimize
Weekly bids, placements and negatives, logged change by change.
Scale
Budget moved to what clears margin, new terms opened as they prove out.