Posts

Product Video Creation

 Creative · Video

Product Video Creation

Short-form product video produced for the places it has to work: listing gallery, Sponsored Brands video, paid social and your own store. One production block, multiple cuts, each sized and opened for its placement.

One block, many placement cutsSound-off legible by defaultFiles and rushes are yours


Video Earns the Second it is Given


A gallery viewer has already clicked; a feed viewer has not. The same footage needs a different opening, length and caption treatment for each, which is a cutting decision rather than a second shoot.

We plan one production block per quarter and cut from it all quarter, which is why video stays affordable enough to test.


What you receive

Video Production and Cuts

Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.

Concept and script

Built from reviews, returns and what competitors are not showing.

Studio and lifestyle capture

Product-in-use footage shot to your brand treatment.

Placement cuts

Gallery, Sponsored Brands, social and store versions from one master.

Captions and thumbnails

Sound-off legibility and thumbnails that hold up at mobile size.

Motion graphics

Claim overlays and comparison sequences where live action cannot carry it.

Performance read

View-through and conversion by cut, informing the next block.


Cadence

New cuts deliveredMonthly
Production blockQuarterly
Performance reviewMonthly
Concept planning callQuarterly

Reporting is a live dashboard plus a written monthly read of what changed and why.


Common Questions

Can you use footage we already own?

Yes. Re-cutting existing footage per placement is usually the fastest first result.

Do you do voiceover?

Yes, and most listing cuts still work sound-off with captions.

What is the turnaround?

Two to three weeks from block to first delivered cuts, faster for re-cuts.


How we run it

01

Concept

Scripts written from reviews and what rivals are not showing.

02

Capture

A single quarterly production block covers the whole range.

03

Edit

Placement cuts, captions, thumbnails and motion graphics.

04

Read

Performance by cut informs the next block rather than a reshoot.