Walmart · Advertising

Walmart PPC Management

Sponsored Products, Search Brand Amplifier and Sponsored Video built as one plan on Walmart Connect. Auction dynamics, item quality and in-store signals differ from Amazon, so the account is structured for Walmart rather than copied across.

Get a free account audit

Built for Walmart, not portedPaired with item-quality fixesFlat monthly retainer

Do not port an Amazon account Across

Walmart's auction is thinner, its keyword data is coarser, and item quality gates how far a bid can carry you. Campaign structures lifted from Amazon overspend on terms Walmart never serves.

We build to Walmart's own signals, keep the item side healthy in parallel, and only widen the term set once conversion holds.

What you receive

Walmart Connect, Managed

Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.

Account structure

Campaigns split by intent and item group, sized to the volume the auction actually has.

Bid management

Weekly bid and placement multipliers against target ACOS by item group.

Search-term work

Harvesting and negation on Walmart's own reporting cadence.

Brand Amplifier

Headline creative and item selection tested against category rivals.

Item-quality coordination

Ad work paired with content fixes, since quality gates ad delivery.

Reporting

Spend, ACOS and share of voice by item group, read monthly.

Cadence

Bid and search-term optimizationWeekly

Structure and budget reviewFortnightly

Creative refreshMonthly

Report and strategy callMonthly

Reporting is a live dashboard plus a written monthly read of what changed and why.

Common Questions

Is there a minimum ad spend?

We ask for enough monthly spend that weekly optimization has data to act on. We will tell you honestly if you are below it.

Can you run it without managing the store?

Yes, though results depend on item quality, so we will flag content issues either way.

How is it reported?

A live dashboard plus a written monthly read, same as Amazon.

How we run it

01

Audit

Existing spend, item quality and term coverage read together.

02

Structure

Campaigns sized to the volume the auction actually has.

03

Optimize

Weekly bids, multipliers and negatives on Walmart reporting.

04

Expand

Term set and item groups widened once conversion holds.